BMW starts selling heated seat subscriptions for $18 a month
Jul 14, 2022 11:53:46 GMT 7
oldie likes this
Post by rubl on Jul 14, 2022 11:53:46 GMT 7
Feel like sitting in the hot seat? Blame Bill Gates 
"BMW starts selling heated seat subscriptions for $18 a month
The auto industry is racing towards a future full of microtransactions
BMW is now selling subscriptions for heated seats in a number of countries — the latest example of the company’s adoption of microtransactions for high-end car features.
A monthly subscription to heat your BMW’s front seats costs roughly $18, with options to subscribe for a year ($180), three years ($300), or pay for “unlimited” access for $415."
www.theverge.com/2022/7/12/23204950/bmw-subscriptions-microtransactions-heated-seats-feature
"BMW starts selling heated seat subscriptions for $18 a month
The auto industry is racing towards a future full of microtransactions
BMW is now selling subscriptions for heated seats in a number of countries — the latest example of the company’s adoption of microtransactions for high-end car features.
A monthly subscription to heat your BMW’s front seats costs roughly $18, with options to subscribe for a year ($180), three years ($300), or pay for “unlimited” access for $415."
www.theverge.com/2022/7/12/23204950/bmw-subscriptions-microtransactions-heated-seats-feature
