Post by Fletchsmile on Apr 13, 2015 16:02:09 GMT 7
You have to hand it to them (or do you? - personally I think not) a new form of festive P2P?
So what do you think. Would you pay to play? (Songkran of course - What do you take us for?)
I thought it was all about chucking water, whether people liked it or not, but apparently
"We call the Songkran festival an innovative event driven by cross-culture and consumer lifestyles," said Kriengkrai Karnchanapokin, co-chief executive of Index Creative Village Plc, Thailand's largest...
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Commercialising Songkran:
Pay to enter 13 Apr 2015 at 05:12 4,419
NEWSPAPER SECTION:
BUSINESS | WRITER: SAENGWIT KEWALEEWONGSATORN
Many organisers are this year charging entrance fees for Songkran events held to draw people with common interests. They feared that free events would attract too many people. Several water-splashing events focus on specific groups
...
For instance, Pepsi S2O, a four-day wet dance party at Royal City Avenue in Bangkok, targets electronic dance music (EDM) lovers, while the 2015 K-EDM in Songkran Festival at MotorSports Land, near Chatuchak...
G Circuit Songkran features several parties in Bangkok for thousands of gay people from all over Asia. Mr Kriengkrai said brands should think about new communications strategies. They should move from advertising to adopt so-called hybrid marketing that seeks to provide a consistent business identity across traditional channels mixed with events to drive sales immediately.
... Mr Kriengkrai said Songkran events would earn about 5 billion baht this year because the festival was expanding nationwide to small provinces.
Please credit and share this article with others using this link:http://www.bangkokpost.com/business/tourism/526839/commercialising-songkran-pay-to-enter. View our policies at goo.gl/9HgTd and goo.gl/ou6Ip. © Post Publishing PCL. All rights reserved.
So what do you think. Would you pay to play? (Songkran of course - What do you take us for?)
I thought it was all about chucking water, whether people liked it or not, but apparently
"We call the Songkran festival an innovative event driven by cross-culture and consumer lifestyles," said Kriengkrai Karnchanapokin, co-chief executive of Index Creative Village Plc, Thailand's largest...
"
---------------------------------------------------------------------
Commercialising Songkran:
Pay to enter 13 Apr 2015 at 05:12 4,419
NEWSPAPER SECTION:
BUSINESS | WRITER: SAENGWIT KEWALEEWONGSATORN
Many organisers are this year charging entrance fees for Songkran events held to draw people with common interests. They feared that free events would attract too many people. Several water-splashing events focus on specific groups
...
For instance, Pepsi S2O, a four-day wet dance party at Royal City Avenue in Bangkok, targets electronic dance music (EDM) lovers, while the 2015 K-EDM in Songkran Festival at MotorSports Land, near Chatuchak...
G Circuit Songkran features several parties in Bangkok for thousands of gay people from all over Asia. Mr Kriengkrai said brands should think about new communications strategies. They should move from advertising to adopt so-called hybrid marketing that seeks to provide a consistent business identity across traditional channels mixed with events to drive sales immediately.
... Mr Kriengkrai said Songkran events would earn about 5 billion baht this year because the festival was expanding nationwide to small provinces.
Please credit and share this article with others using this link:http://www.bangkokpost.com/business/tourism/526839/commercialising-songkran-pay-to-enter. View our policies at goo.gl/9HgTd and goo.gl/ou6Ip. © Post Publishing PCL. All rights reserved.
