As terror incidents cause tourism to cool off in Turkey and social media spreads images of US police shootings, a country's reputation has perhaps never been so easily made and broken.



That is the warning from a study which ranks how 70 nations around the world are viewed in the eyes of its ever-observant international audience. Sweden took the crown from last year's winner Australia, and Canada won second place under current prime minister Justin Trudeau.

"Countries' reputations take a long time to build but can drop in an instant," said the 2016 Most Reputable Countries report by the Reputation Institute, which surveyed the views of 48,000 people.

While Sweden's high standard of living and generous parental leave has won it international recognition, many countries have seen significant dips in how they are regarded abroad.



Terror attacks in Turkey alongside a media crackdown, criticism of President Erdogan's treatment of Kurds, and the neighbouring war in Syria may have caused the country to fall the most out of all 70 countries on the list.


www.independent.co.uk/travel/countries-best-worst-reputations-turkey-erdogan-uk-us-canada-sweden-most-reputable-countries-a7184656.html