Post by Deleted on Oct 18, 2016 13:05:45 GMT 7
“The society of women is the element of good manners,” Johann Wolfgang von Goethe once said.
China’s upper middle class ladies are proof of such assertion. Over the last few years, good manners, from etiquette to deportment, public conduct and party hosting, have come to the attention of many wealthy Chinese women, who, as the country’s new richest, but also as wives, mothers and socialites, are being rapidly exposed to a whole new set of social situations – and want to know exactly how to navigate them.
Enter Institute Sarita, China’s first finishing school. Started by Swiss finishing school graduate and Hongkonger Sara Jane Ho in Beijing in 2013 together with socialite Rebecca Li, the school, which claims to offer a bicultural approach to etiquette, has been met with tremendous popularity over the last two years – so much so that Ho had to relocate it from a two-story space in the city’s modern Sanlitun area to a larger, renovated courtyard setting in a historic neighborhood, all the while opening a new branch in a colonial villa in Shanghai in May 2015.
For about $15,000, well-heeled Chinese women can take part in 10- to 12-day courses, divided in either debutante or hostess classes, with lessons covering socializing tips, proper hotel manners, lingerie selection, introduction to French cuisine and noble sports, and how to pronounce luxury brands
www.forbes.com/sites/mariannacerini/2016/10/17/etiquette-classes-for-chinas-wealthy-women-are-the-newest-status-symbol/#c043df6c5571
China’s upper middle class ladies are proof of such assertion. Over the last few years, good manners, from etiquette to deportment, public conduct and party hosting, have come to the attention of many wealthy Chinese women, who, as the country’s new richest, but also as wives, mothers and socialites, are being rapidly exposed to a whole new set of social situations – and want to know exactly how to navigate them.
Enter Institute Sarita, China’s first finishing school. Started by Swiss finishing school graduate and Hongkonger Sara Jane Ho in Beijing in 2013 together with socialite Rebecca Li, the school, which claims to offer a bicultural approach to etiquette, has been met with tremendous popularity over the last two years – so much so that Ho had to relocate it from a two-story space in the city’s modern Sanlitun area to a larger, renovated courtyard setting in a historic neighborhood, all the while opening a new branch in a colonial villa in Shanghai in May 2015.
For about $15,000, well-heeled Chinese women can take part in 10- to 12-day courses, divided in either debutante or hostess classes, with lessons covering socializing tips, proper hotel manners, lingerie selection, introduction to French cuisine and noble sports, and how to pronounce luxury brands
www.forbes.com/sites/mariannacerini/2016/10/17/etiquette-classes-for-chinas-wealthy-women-are-the-newest-status-symbol/#c043df6c5571
There's a business niche there I see. 15 k for 10-12 days is nice income.
