At first I thought our Bleth maybe had had one or two too many, but then I started searching and found

"Comic Relief was launched live on Noel Edmonds' Late, Late Breakfast Show on BBC1, on Christmas Day 1985 from a refugee camp in Sudan. The idea for Comic Relief came from the charity worker Jane Tewson, who established it as the operating name of Charity Projects, a registered charity in England[2] and Scotland.[3]"
en.wikipedia.org/wiki/Comic_Relief
en.wikipedia.org/wiki/Red_Nose_Day_2017


Searching a bit more I come to understand that a good idea got high-jacked and incorporation in a big, billion $$ business with the management structure and salaries we all like so much.
comicrelief.org/about-us/meet-the-board/